Conversational Intelligence®
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Coach Name:Cyndi Poh


Company name:Ministry of Home Affairs

Job Title:Deputy Director

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Professional Experience:Counselor, HR & OD Consultant, Coach

Qualifications and Accreditations:Bachelor of Science in Psychology and Media & Cultural Studies (Middlesex University, UK)

Masters in Counseling (University of South Australia, Australia)

Masters in Human Resources Management (Murdoch University, Australia)

Certificate in Positive Psychology Coaching (USA)

Certificate in Coaching (Henley Business School, UK)

Certificate in Ericksonian Psychotherapy and Hypnotherapy (USA)

Organisation Development Certification (NTL, UK)

Advance Certificate in Training & Assessment (Singapore)

Certified in Conversational Intelligence® for Coaches (The CreatingWE® Institute, USA)

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Languages:English, Mandarin


Cyndi Poh

CIQ Certified Coach

I like the concept of ‘Ubuntu’. It is a traditional African idea that comes from the Zulu and Xhola languages and can be loosely translated as ‘humanity towards others’. Ubuntu holds sacred the virtues that maintain harmony and the spirit of sharing among the members of society. There is a constant awareness that a person’s actions today are a reflection on the past, and will radiate far-reaching impact on the future.


“Ubuntu….it is to say ‘My humanity is caught up, is inextricably bound up, in what is yours.”….We say, “A person is a person through other persons.”…A person is a person with Ubuntu is open and available to others, affirming of others, does not feel threatened that others are able and good, for he or she has a proper self-assurance that comes from knowing that he or she belongs in a greater whole and is diminished when others are humiliated or diminished.” – Archbishop Desmond Tutu, 1999.


I hope to be able to help others find their true North through life coaching. I have also coined the concept ‘Shinelogy’ which I see as a discipline to help your inner self shine through, using only the most authentic and natural way. It is everything about living, reflecting and aspiring.


I have 20 years of experience in growing and building up human potential during my time with the Singapore Civil Service helming different HR, Strategic Planning and Organizational Development portfolio. I can also help you navigate through important career decision-making. In my HR role, I have deep experience in the identification and recruitment of talent for organizations, and was also a strong advocate for the ongoing coaching, mentoring and career development of staff.


I am certified in Conversational Intelligence® and can help you hone your skills to facilitate your team meetings and find a better way to connect with one another. I have extensive experience organizing senior management and staff retreats – helping new staff departments to do team launches and visioning exercises.